Section 1 Chapter 6 Chapter 5 Chapter 4 Chapter 3 Chapter 2
Site Design 1: Logos

Download the XCF files for this section.

GIMP for Web Professionals is divided into multiple sections, with each section ending in a Site Design project. The Site Design projects are designed to demonstrate how to do particular tasks in the creation of a real world Web site. By the time you've completed all the Site Design projects you should be ready to create a Web site of your own!

In this Site Design project we look at creating Logos for web sites. A logo is often the most visible and identifiable aspect of a Web site, so it's important to recognize both how to design a logo with GIMP, as well as how and where to place it on your site.

Wilbur Widgets Design Studio

The Wilbur Widgets Design Studio is in need of a logo for their web site. The logo will not be used in print so we're free to focus on Web issues alone for this project. The studio isn't sure what they want for a logo, so we're going to offer a series of text logos on which to base their idea. The first thing we need from them is what text should be displayed in the logo. They want the studio name, Wilbur Widgets, and a company tag line, "Purveyors of fine art everywhere." We won't judge the merits of the tag line, just do as the client asks.


Figure 5-3
There are 28 predefined logo generators available via the Xtns->Script-Fu->Logos menu. Each of these options will open a dialog window that allows you to specify a font, color, size, and various other features for the logo. Figure 5-3 shows an example of the Cool Metal logo's configurable options.

One thing to note is that fonts on Linux come in two basic forms: scalable and non-scalable bitmapped. The latter type are usually those found in the directory /usr/X11R6/lib/X11/fonts/75dpi and are designed specficially for use on computer displays. Scalable fonts are designed so that they scale much better. Using a 75dpi Times font yields the result seen in Figure 5-7. Figure 5-8 shows the same logo using a scalable Times font (which happens to be the URW version). Make sure you use the right font if you expect to scale the font to something higher than around 36 points, depending on the font.


Figure 5-7


Figure 5-8

With the Cool Metal logo, the 3D effect leaves no space to place the tag line near the bottom of the text. Doing so would block out the reflection and/or drop shadow and reduce the visual effect. The only places left are behind the text or above it. Behind won't work - the tag line is too long and will be hard to read if placed behind the company name. So the tag line has to go on top. There are actually a few other options to this, such as text along an arc, but we're not far enough along to deal with that yet, so we'll just stick to straight text. Since there really isn't any existing space to place the tag line, we'll have to add some to this canvas window. Then we'll need to scale the background to fit that new canvas size, move the existing layers down a bit, and insert the new text.

  1. Resize the canvas using the Image->Canvas Size option of the Canvas menu. Click on the chain link next to the ratio fields to allow you to change the Y ratio without changing the X ratio. Set the Y ratio to 1.2, which will increase the height of the Canvas window. At the bottom of this dialog is a small box showing the current size of the Canvas window inside a region that will be the new size. If the change isn't obvious when you change the Y ratio, move the mouse out of the dialog and back in - these two boxes should be updated. Drag the inside box down. This will force the additional space in the Canvas to be added along the top edges of the existing layers.
  2. Now, scale the background to fit. Click on the background layer's name in the Layers and Channels dialog. Open the Layers menu and select Layer to Imagesize. The layer should scale itself to fill the new space you just added.
  3. Add a guide along the top of the text. Drag a guide down from the top ruler and place it just above the company name.
  4. Add the tag text layer.
  5. Align the new text layer with the guide. You may want to center the tag line, or maybe offset it to the right or left a little. Hey, you're the Web designer. Be creative!


Recap

In this section we used all of the skills you've learned so far in our book, and even added a few extras like using the Gradient tool. The logo is just the first step in designing a useful Web page. However, we still have a few more basics to learn before we can get into HTML design. The next section will look at dealing with color in your images, and how to use Gimp's core set of drawing tools.


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